Create a suitable integrated campaign for the Charity Muscular Dystrophy. The campaign must raise awareness of the condition and the different types of people affected. It must also help the public with general understanding of the condition and the symptoms and ask for help in fund raising to help support people with the condition and also to support their relatives and carers.
#StepUp for Muscular Dystrophy. Targeting commuters in London and asking them to take the stairs for a day instead of the lifts and escalators. Stairs taken are recorded using a phone app and by tracking their movements via the Oyster Card payment system, and the commuters taking part are encouraged to share their achievements via social media using the #StepUp hashtag. Targeted advertising space is sold on the App to help raise funds. Larger office complexes and companies were also encouraged to take part and create a competitive atmosphere.